I want to help 15 givers thrive on social media

How are you doing on social media? Is it helping your career in a meaningful way?

(It should be.)

Social media is far from perfect, but it is an invaluable career tool. If not for LinkedIn, I would be writing each week for 250 people, instead of 250,000.

Many of my ghostwriting clients managed to survive the pandemic economically largely because of social media.

In the past year or two, however, social media has become increasingly competitive. LinkedIn now has 950 million members. AI has become a factor, too, simultaneously raising and lowering the bar.

In simple terms, social media has become too complicated to go it alone.

For this reason, this week I’m launching Kasanoff.org.

Its first incarnation will be a group of no more than 15 members who meet with me three times each month. I will guide the group, using my experience writing on LinkedIn for the past 11 years.

To ensure that each member is fully committed to this new community, there will be a fee and all prospective members will need to answer seven questions in advance. The full details are here.

Many of the readers of this newsletter have been with me for a very long time, and I am grateful for your loyalty. That’s why I’m announcing Kasanoff.org here first; you now have 24 hours lead time over everyone else to review my description of this new community and decide whether you wish to participate.

I dislike selling and self-promotion. It’s taken me a very long time to decide to offer a fee-based program. What finally pushed me into action was the recognition that many talented individuals are faced with a difficult reality: they can’t afford on-on-one support like I offer my ghostwriting clients, but they are having a tough ride going it alone. They’re not engaging others online, not attracting enough clients, and not having their voice be heard.

If this sounds familiar, please consider joining Kasanoff.org. I am going to do my very best to deliver an extraordinary experience.