I’m Bruce Kasanoff. For 12 years, I’ve been writing about doing well by doing good. Now, I’m taking things a step further…

Bend Reality is an informal and friendly community I’m building because, well, I can.

After writing a few thousand articles about doing well by doing good, I’ve attracted quite a few people who that phrase seriously.

Here’s the plan:

• Over at LinkedIn, where 500,000 people subscribe to my newsletters, there are algorithms, and AI bots, and social media pods, and a lot of people trying to sell us stuff. This is a place where there’s just you and me. The clutter and confusion is gone.

• Bend Reality is built around this Substack newsletter. It’s how I’ll introduce you to new ideas and other members. It’s also how I’ll invite you to virtual gatherings and eventually some in-person ones as well.

• If you subscribe to Bend Reality, you will be among the first to learn about everything I create and share. It’s the only way you make sure not to miss something because the algorithm decided to block my message and send you a Get Rich Quick ad.

It’s free to sign up. Just press that button below.

I’m SO glad you are here!